During the Microsoft Worldwide Partner Conference 2016, Ingram Micro unveiled the availability of Odin Automation Premium, the latest release of Odin Service Automation, reinforcing the global cloud leadership through the expansion of Ingram Micro Ecosystem of Cloud. As a key part of the Ingram Micro Ecosystem of Cloud, Odin Automation Premium empowers worldwide top cloud service providers to deliver and sell cloud services in the digital and cloud economy.
In our recent article, Cloud Decision Makers – Who’s Calling The Shots, we talked about who’s really making the cloud purchase decisions in an organization. CIOs still have the majority of influence on the cloud purchasing process; however, this is becoming much more collaborative, and the respective heads of marketing, sales, finance, and HR are playing a bigger part.
Are you attending Microsoft WPC 2016 in Toronto? If you’re already familiar with this high-profile event, you know WPC brings together over 15,000 attendees from around the globe for a week of networking and learning—all with the goal of increasing partner profitability and accelerating business growth. If you’re interested in growing your business and strengthening your Microsoft partnership, then WPC is an event you need to attend.
The world of technology is rapidly changing, and so is Ingram Micro. Innovations such as cloud computing, big data, mobile apps, and social media are now commonplace in the minds of not only the IT department, but also business professionals.
Have you noticed how many IT events there are these days? Hardly a week goes by without a vendor or industry association hosting a conference, get-together, training or enablement session for their partners, customers or members. So many events, so little time!
Cloud is now the new norm, and businesses, from enterprise to SMBs, are rapidly investing in and adopting cloud services. However, this poses the question, who’s making the decisions on what cloud services they should and will use?
Our very own Kellie Green (Vice President Americas, Odin) was on stage today, and spoke about a revolution coming to the hosting industry. Evolving from the dot-com bubble, hosting providers became the foundation of the cloud industry as we know it today. However, the industry has evolved significantly over the past 2 decades, from a focus on traditional website and email hosting services, to VPS, and more recently Infrastructure as a Service (IaaS) and business applications.
A managed service provider (MSP) traditionally oversees a customer's IT infrastructure and/or end-user systems, typically on a proactive basis and under a subscription model. This approach provides the MSP with a monthly recurring revenue stream, in contrast to IT projects that tend to be one-time transactions. However, this arrangement also means they need to provide and demonstrate lifetime customer value.
Cloud technologies offer today’s SMB crucial opportunities to scale and grow ahead of the competition and have become critical in today’s environment. The Odin 2015 Global SMB Cloud Insights report confirms that SMBs from a variety of sectors are embracing technology by moving business functions into the cloud.
IDC recently predicted that worldwide spending on public cloud services will reach over $141B (USD) in 2019. According to IDC research, SMBs plan to increase their cloud services spending from 35% in 2015 to 60% of their total IT spend in 2018. Cloud is changing the game, and Odin and Microsoft partners are in a unique position to capitalize on this opportunity.