Cloud is now the new norm, and businesses, from enterprise to SMBs, are rapidly investing in and adopting cloud services. However, this poses the question, who’s making the decisions on what cloud services they should and will use?
Our very own Kellie Green (Vice President Americas, Odin) was on stage today, and spoke about a revolution coming to the hosting industry. Evolving from the dot-com bubble, hosting providers became the foundation of the cloud industry as we know it today. However, the industry has evolved significantly over the past 2 decades, from a focus on traditional website and email hosting services, to VPS, and more recently Infrastructure as a Service (IaaS) and business applications.
A managed service provider (MSP) traditionally oversees a customer's IT infrastructure and/or end-user systems, typically on a proactive basis and under a subscription model. This approach provides the MSP with a monthly recurring revenue stream, in contrast to IT projects that tend to be one-time transactions. However, this arrangement also means they need to provide and demonstrate lifetime customer value.
Cloud technologies offer today’s SMB crucial opportunities to scale and grow ahead of the competition and have become critical in today’s environment. The Odin 2015 Global SMB Cloud Insights report confirms that SMBs from a variety of sectors are embracing technology by moving business functions into the cloud.
IDC recently predicted that worldwide spending on public cloud services will reach over $141B (USD) in 2019. According to IDC research, SMBs plan to increase their cloud services spending from 35% in 2015 to 60% of their total IT spend in 2018. Cloud is changing the game, and Odin and Microsoft partners are in a unique position to capitalize on this opportunity.
Are you looking to take the next step in your hoster journey? Seeking new ways to tailor your cloud offerings to the customer? Striving to deliver a lifetime of value in the new cloud economy? If you answered yes to any or all of these, then join us at WHD.usa and be inspired to take on a new cloud business model that meets your customers evolving needs.
As I am sure you have noticed, cloud computing is steadily permeating throughout businesses across the world. The adoption of cloud computing is so widespread that IDC predicts worldwide spending on public cloud services will grow at almost six times the rate of overall IT spending growth – from nearly $70 billion in 2015 to more than $141 billion in 2019. And, according to recent Odin research, SMBs (small and medium business) are rapidly riding the cloud wave, and implementing new cloud based business applications such as file sharing, backup and storage, and online accounting.
"It went up to the cloud. You can’t get it down from the cloud? Nobody understands the cloud, it's a mystery”, a quote from a recent movie starring Cameron Diaz and Jason Segel. I was at a barbecue recently and someone asked me what I do for a living. When I told them I work in software and the cloud they asked me a question I’ve been asked hundreds of times: “what exactly is this cloud thing”. As IT people we live and breathe this industry, and the innovations, terminology, and acronyms that come with it. But a small business owner is not necessarily going to have the time or inclination to learn about the cloud, and how it can help them to grow their business or run it more effectively.
Ingram Micro Cloud Summit 2016, one of the largest, dedicated global cloud services events, took place last week at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona. Over 1,300 partners, vendors, Ingram Micro associates, and industry thought leaders gathered at Cloud Summit, and enjoyed 3 days of networking, informative breakout sessions, and guest speakers including Buzz Aldrin, Thomas Dolby, and Darren Bibby and Melanie Posey of IDC.
During Cloud Summit, Ingram Micro and Odin unveiled the availability of Odin Automation (OA) Essentials, our new cloud service delivery platform that makes it easier for cloud service providers to establish and grow their cloud services business. As a key part of the combined cloud delivery platforms announcement, OA Essentials places us in our strongest position ever to deliver cloud services to our partners and businesses of every size.