Investing in the Cloud – Stable Strategy or Simply Hype?

US investor confidence in cloud computing remains high. In a recent study by Deloitte and described by GeekWire, venture capitalists ranked cloud computing as the strongest technology investment sector for the third year in a row, narrowly topping their confidence in mobile technology.    

This obviously reads as good news to the cloud computing industry. But less apparent is what this means for service providers. What degree of truth is there in such high confidence? Is it too late to gain traction in an industry that’s already seen high investment levels for several years?

Posted on October 5, 2015 and filed under Industry & Market Insights.

A Smooth Migration is No Longer an Oxymoron: Partner Spotlight on ServerNest

Disruption-free migration. Stability while accelerating. At first, you might think these phrases are oxymorons. But ServerNest, an Odin service provider partner based in Switzerland, was able to experience both with the help of Virtuozzo and Odin Business Automation Standard.


Posted on September 17, 2015 and filed under Partners & Customers.

The Boxing Gloves Are Off: Take an Extended Range of IaaS to the Market

Competing in the match of the decade, the cloud boxing ring is one of fierce competition where only the strong will survive. Arming yourself to compete is not only advisable, but absolutely necessary in order to have a fighting chance at victory. (Guest blog post by Flexiant) 

Posted on September 10, 2015 and filed under Guest Bloggers.

When Bigger isn’t Always Better: Smaller Service Providers vs. the Big Four

Is bigger always better? According to a new study from Synergy Research Group, the “Big Four” cloud service providers – Amazon Web Services, Microsoft, IBM, and Google – have a combined international market share of 54%, and this share has grown for the second consecutive year. Some have claimed this is good news for the Big Four and not-so-good news for everyone else. 

We have a different perspective. 

Why Your Cloud Business Needs More Women

At the recent HostingCon in San Diego, I was on a panel that was a bit different from the other event sessions. My fellow panelists and I were brought together due to our shared interest in seeing more women in the hosting and cloud industry. 

Posted on August 10, 2015 and filed under Industry & Market Insights.

Microsoft WPC 2015 Recap: Overwhelming Interest in Microsoft Cloud Solution Provider (CSP) Program and Odin Service Automation

Last week, more than 15,000 participants attended the Microsoft Worldwide Partners Conference (WPC) in Orlando. The convention’s theme was “new innovations and partner opportunities with Microsoft,” and one of the hottest topics was the Microsoft CSP program. On the event’s first day, Microsoft announced...

Posted on July 23, 2015 and filed under Events.

The Syndication Strategy: Three Myths about Cloud Syndication

Did you watch television or listen to the radio sometime today? If so, chances are that you recently participated in a syndication model – but television and radio aren’t the only mediums that profit from syndication. So does the cloud. 

Posted on July 21, 2015 and filed under Industry & Market Insights.

The Odin Book Club – What We’re Reading

From Bill Gates to Buzzfeed, there is no shortage of summer reading lists. But that’s not going to stop us from joining the fun and sharing a few suggestions of our own. In addition to being thinkers and innovators, Odin team members also enjoy thought-provoking books every now and then. Besides, who doesn’t love getting lost in a good book, when promises of “just one more chapter” turn into a night lost to turning pages?

Posted on June 12, 2015 and filed under Industry & Market Insights.

The Death of the Free Trial Offer?

Whether available for one week, one month, or even longer, free trials have traditionally been known as a helpful tool to encourage customers to ultimately purchase services in order to unlock additional functionality or continue accessing features. Right? Maybe.

Posted on May 26, 2015 and filed under Industry & Market Insights.

How to Change “Mobilegeddon” into a Mobile Opportunity

A mobile-optimized website is quickly becoming a SMB’s ticket to the top of search results, more site visitors, and potentially higher profits. However, our research shows this is an important ticket that many SMBs are lacking – which creates a major opportunity for service providers.

A Search Engine Shake-Up

Yesterday, Google began implementing a new algorithm for users conducting searches on mobile devices. As a result of these changes, mobile-optimized websites will be prioritized over websites that are not determined to be “mobile-friendly.”