Data shows us that the reward for successful email marketing continues to grow…
- Email is expected to grow to $12 billion by 2016 and email traffic is estimated to grow to over 192 billion emails sent per day by 2016. (The Radicati Group, Inc. 2014)
- Email is nearly 40 times better at acquiring customers than Facebook and Twitter combined. (McKinsey Insights 2014)
- 69% of mobile users delete emails that aren’t optimized for mobile. (Litmus 2013)
How to make email marketing relevant for your customers
While email marketing provides a quick, easy and cost-efficient way to advise customers of a sale or in-store promotion, it also provides a great opportunity to reach out on topics that are directly related to your customers’ needs and interests. In other words, with content that’s relevant to them.
But how do you know what those needs and interests are?
Following are a few quick tips on getting to know your customers – what’s important to them – and how to use that information to build loyalty through email marketing.
Keep a list of customer questions
How many times have you heard the same question – either during a specific time of year or soon after a new product/service launch? Keeping a database of customer-related questions enables you to see if there’s a pattern among customer concerns, and ultimately provides a reason for reaching out with an email marketing campaign that addresses their concerns.
Knowing what your customers are asking and then using their questions in the subject header helps to ensure that your email gets opened and read.
Listen to customer conversations
Whether they’re talking about your business, your industry or even an unrelated topical news event, being aware of what your customers are talking about provides a great conversation starter and content opportunity for reaching out through email marketing. Creating content with a direct tie-in to customer interests not only helps build a rapport with your customers, but also helps to keep you top-of-mind.
Your customers – and your customer’s customers – most likely come from a variety of industries. So how can you easily reach out with content that’s relevant to everyone?
CakeMail provides a simple way to create and send email campaigns - doing 80% of the work for you. CakeMail has seasonal templates that are designed to go out to your customers on a rolling 12-month schedule by following holidays, seasons and celebrations throughout the year! Each seasonal template has sample content that you can use, and all you have to do is add your (their) business or industry issues, your specials, or some comments that address their specific concerns.
To make email marketing easy and affordable, CakeMail is offering access to free email tools through Parallels new Ready-Now Marketing.
Get started: you can send up to 12,000 emails per month to 2,000 contacts or less for free. Or if you need to send more, you can also get 30% off unlimited email plans.
Go to Ready-Now Marketing on PartnerNet where you’ll find the CakeMail offer and other expert marketing services at discounted rates. These special offers are just for Parallels web hosting partners.