With Ingram Micro and Parallels, VARS are in the Cloud

The global opportunity for small to medium business (SMB) cloud services is massive. Parallels SMB Cloud Insights™ Report pegs this market expanding at a 26 percent CAGR to over $125 billion worldwide by 2016. Main Street is embracing the cloud. VARs face a challenge tapping into this market, though, as SMBs today get most of their cloud services directly from the ISV source.

How do you break through? Parallels projects that a typical SMB will be using nine cloud services within the next two years. This complexity provides the opening for VARs and solution providers to step in and add value. Aggregation and services management by a VAR is suddenly a critical productivity imperative for the SMB who today buys services direct from ISVs.

To help VARs and solution providers serve this market, Parallels is working with Ingram Micro to harness the power of Parallels Automation to enhance the Ingram Micro Cloud Marketplace. Ingram’s reseller partners will be able to leverage new cloud management services to deploy a more comprehensive range of private, public and hybrid cloud services for businesses – along with a broad range of professional services and support capabilities.

The Parallels Automation platform is the market leader, delivering cloud services for over three million users. Ingram Micro’s partnership with Parallels means that number will grow rapidly with over 200,000 VARS and solution providers worldwide now in position to deliver the cloud services SMBs want.

Parallels is showcasing Parallels Automation and its new partnership at the Ingram Micro Cloud Summit. If you’re at the event, stop by the Parallels booth in the Grand Ballroom and find out more.