Are you embracing Microsoft Lync?

By Oliver Moazzezi, Technical Architect, Cobweb

Microsoft Lync is a hot topic among SMBs and SMEs, as companies see the true value of Lync’s effortless communication pedigree and integration into the Microsoft Office stack.

Cobweb was keen to embrace Lync in the marketplace, after using it internally for a number of years to great success and cost savings. Targeting Lync as a ‘software as a service’ delivery model to customers, providing the entire rich Lync experience including Enterprise Voice and collaboration services, with the Lync mobility stack allowing users to use Lync on their tablets and smartphones.

With Parallels, Cobweb was able to quickly deploy Lync 2013 based on Microsoft’s ‘Lync Hosting Pack.’ This allowed seamless automation setup and integration for both customer self-service and billing capabilities. The ease of which to deploy the Lync APS module allowed us to enter the Lync hosting market aggressively and with a feature rich, complete set of Lync services to offer to both our existing customers and businesses looking to move to Lync in a SaaS model.

With the extra benefits of being able to provide Exchange unified messaging and integrating it to our Hosted Exchange and Lync offering, we can provide a full UC wrap to businesses using the Parallels automation platform.

With the adoption to the Cloud in full swing it is the right time for many organisations to bid farewell to their legacy on-premise PBX systems and embrace a Lync platform – fully hosted in the Cloud.

The benefits the Cloud can provide over traditional on-premise systems are such that it is foolish not to consider them when migrating or upgrading to new technologies. So what are some of these benefits?

  • Evergreen– Always have the latest version of your software. With the Cloud an upgrade is usually free. There are no more complex or costly upgrades to be performed.
  • Cost savings – When comparisons are made it is usually cheaper to consume a Cloud platform that to perform the same project upgrade internally. Even if this isn’t relevant in your own scenario, moving from a CAPEX to an OPEX payment model is usually beneficial for the business.
  • Availability – When it comes to the Cloud cost savings are usually met with a far more resilient and highly available technical architecture. Providing a better infrastructure for your systems than deploying the service on-premise.
  • Experts – Cloud providers have a greater pool of technical talent. You may very well have accomplished and capable employees within your business, but these are almost always overshadowed by the technical resource of the Cloud provider.
  • On demand – consume IT as you need it. On-premise technologies usually need investment when expanding your business. With a Cloud provider you can consume more and add additional licenses or services to users immediately.

With these in mind and in the current IT landscape it would be foolish not to consider a Cloud based service when reviewing any service infrastructure renewals, and Lync is now part of the Cloud landscape.

The market is really moving to Lync and it is a great opportunity to be able to provide Lync as a service thanks to the platform automation provided by Parallels.

About Oliver Moazzezi
Oliver Moazzezi is a Microsoft Exchange MVP and Technical Architect at Cobweb Solutions, Ltd. He specialises in Microsoft Lync and Exchange cloud and hybrid platforms.