Simplification of the user experience is a key driver of innovation in technology. It’s often a primary factor on which a purchase decision is made for items such as smartphones, tablets, laptops, and many other devices and services. It should come as no surprise that simplification of the customer experience for cloud services will become an increasingly more important service differentiator as new and attractive experiences are brought to market and customer preferences evolve. A great user experience is clearly critical. Here are some questions to consider:
- Can business users access the services they purchase from you using a single login and password?
- Can they self-manage accounts, users, and applications through a unified interface?
- Can the business user add new users and purchase new services themselves via the interface, or do they have to go back to their service provider’s online store?
In our next blog post, we will drill into the fifth and final critical success factor: leveraging an open standard for cloud delivery.