A managed service provider (MSP) traditionally oversees a customer's IT infrastructure and/or end-user systems, typically on a proactive basis and under a subscription model. This approach provides the MSP with a monthly recurring revenue stream, in contrast to IT projects that tend to be one-time transactions. However, this arrangement also means they need to provide and demonstrate lifetime customer value.
In recent years, many MSPs have seen their business transform to managed, cloud and applications services with higher-margin annuity revenues. Innovations such as big data, mobile apps, and social media are now commonplace in the minds of not only the IT department, but also business professionals. As more of their customers' IT infrastructure components migrate to the cloud, MSPs have had to find ways to manage hybrid cloud environments, provide their own cloud services, or resell other cloud provider capabilities. In other words, MSPs are on a journey to becoming a Cloud Solution Provider (CSP).
Cloud is now the new norm, and recent IDC research reveals that businesses plan to increase their cloud services spending from 35% in 2015 to 60% of their total IT spend in 2018. Many service providers wait until their customers are ready before investing in a new area of technology. With the majority of customers now adopting cloud services, it is critical that partners not just adapt, but lead as a trusted advisor to stay relevant to their customer base.
Today, with almost 80% of businesses deploying or fully embracing the cloud, and only 8% expressing no interest (down from 21% in 2014) cloud is now an established part of IT delivery (IDC).
How Can Odin Help an MSP Become a CSP?
The landscape is transforming rapidly, and we understand the importance of adapting quickly and smartly to meet evolving customer needs and deliver lifetime value. Customers want to partner with a MSP who understands this, and will help them navigate the journey to the new cloud and digital world. However, a MSP’s legacy infrastructure and systems may not have the capabilities to deliver this level of service and support. That’s where Odin comes in. Odin delivers MSP partners a more comprehensive cloud business model and platform that enables them to lift their customers’ businesses to the cloud.
Odin Service Automation enables the MSP to deliver end-to-end cloud service delivery and new services, including services orchestration, customer management, and billing automation. With the Odin Service Automation platform, partners can leverage our extensive applications ecosystem of over 500 platform ready services, and sell integrated cloud solutions to their customers.
Customers aren’t necessarily looking for MSPs that have their own clouds. Instead, they want MSPs to manage workloads in well-known, reputable, third-party clouds. The Odin Service Automation platform can be deployed in your data center or hosted and managed for you.
In addition, we have programs such as our Ingram Micro Cloud Marketplace, Ingram Micro Cloud Store, or Ingram Micro Cloud Private Label, that provide you with turnkey options developed by Ingram Micro on their global deployment of Odin Automation. When combined with the thousands of ISV’s in the Ingram Micro ecosystem of partners, we deliver the most complete range of cloud-based solutions ready to accelerate your digital services transformation in the new cloud economy.
Are you ready for your journey to becoming a CSP? Learn more now.