Our very own Kellie Green (Vice President Americas, Odin) was on stage today, and spoke about a revolution coming to the hosting industry. Evolving from the dot-com bubble, hosting providers became the foundation of the cloud industry as we know it today. However, the industry has evolved significantly over the past 2 decades, from a focus on traditional website and email hosting services, to VPS, and more recently Infrastructure as a Service (IaaS) and business applications.
Hosters are facing unique challenges in today’s dynamic market, where customers are demanding cloud and digital innovations beyond traditional hosting services. Increased competition and digital disruption from new and emerging players, industry commoditization, and price wars have also created threats for traditional hosting providers.
Kellie explained that to be successful in the future, hosters need to become more things to more people, and provide their customers with syndicated services and integrated cloud solutions. New cloud service offerings such as SaaS applications, security, backup and recovery, and mobility are key for hosters to increase revenues, reduce customer churn, and deliver an exceptional customer experience. Hosters will need to move beyond evolving, to revolutionizing their business in order to become a full cloud service provider.
A hosters’ legacy infrastructure and systems may not have the capabilities to deliver this level of service and support. This is where we can help. Odin delivers our hosting partners a more comprehensive cloud business model and platform that enables them to lift their customers businesses to the cloud.
Is your platform flexible enough to scale your business? By partnering with Odin and Ingram Micro, hosters can replace their legacy automation and billing systems with a selection of current off-the-shelf solutions, and deliver integrated cloud solutions as a trusted advisor.
You can learn more at Odin.com, or if you’re in Phoenix this week come visit our booth (#45) at WHD.usa.